Wednesday, April 8 Luncheon at Little Mountain Brewing Company (7621 Mentor Avenue, behind Carpet One in Mentor) in Mentor: “Social Media for B2B Marketing”

John Sonnhalter
John Sonnhalter

Where should business-to-business marketers be spending their time on social media? Learn how you can get the best bang for your buck and why you should focus on only a few tactics.

Speakers are John Sonnhalter and Rachel Kerstetter, both of Sonnhalter Agency.

John Sonnhalter, founder of the agency, writes:

Rachel Kerstetter
Rachel Kerstetter

I was born in “the heartland” of America and was raised on good old Midwestern values of hard work, honesty and trust. The small rural town I grew up in was mainly farmers and blue collar workers, so I soon realized what an honest day’s work was all about.”

After starting an ad agency in 1976, “I felt more comfortable in the industrial and construction fields and began concentrating on manufacturers who sold to the professional tradesman, construction firms and maintenance workers who took care of the plant operation side of things.

“Today, we’re one of the leading agencies in the country that specializes in developing and implementing integrated plans that sell to these targeted audiences.”

Tradesmen Insights
Tradesmen Insights

You can follow John and Rachel at their blog, Tradesmen Insights.

The meeting will be held Wednesday, April 8 from 11:45-1 at a temporary new location at Little Mountain Brewing Company, 7621 Mentor Avenue behind Carpet One in Mentor.  (Since Dino’s has closed, we are trying out new locations.)  Networking starts at 11:45am; lunch and program is from 12 noon to 1pm.

Reservations MUST be made by noon on Monday, April 6. Register online or by contacting Shirley at  Please note that PayPal is not required to make a payment for a reservation.

Make reservation…

Thanks to our sponsor

Counting down to Apex – Friday April 3 is deadline

APEX AwardsAfter 10 years of recognizing the Best in Marketing, we are in search of your Perfect 10 communications work. Showcase your talent among top professionals in Northeast Ohio.

Eligibility: Entries must have been produced between January 1, 2014 and December 31, 2014 to be considered. Eligibility is extended to companies, organizations, freelancers and individuals who live in, work in and/or provide services to clients in Lake, Geauga and Ashtabula counties.

Fees: Lake Communicators member entries are $40, nonmember entrants $50.

Rushing clockGet a break when you enter the same work or part of the same work in multiple categories: only $10 for each extra entry for the same item.

Winning entries for each category may receive a Gold, Silver or Bronze Award. Best of Show will be awarded in both Print Media and Digital Media. See the website for more information. Good Luck!

Enter Apex…

Best of Show Winners 2014

Company 119's entry
Company 119 – A Custom Approach to Design for Builders


Villa Beach Communications' work
Villa Beach Communications – Cleveland Museum of Natural History Campaign

P.S. Save the awards ceremony date for A Night to Remember, Wednesday, May 20 at Mooreland Mansion, Lakeland Community College – 6pm cocktails and hors d’oeuvres, 7pm awards.  And yes, the Apex Awards is replacing the regular May luncheon.

From the President

Tom Ruffner
Tom Ruffner

Soon you will receive your 2015-16 Lake Communicators’ Directory. This year’s directory is more than just a listing of members. The theme for the directory focuses on the importance of our informative lunch meetings. We have also included our purpose and recognized last year’s Lake Communicators’ APEX Awards winners.

I want to personally thank the team at for the outstanding job they have done on our updated website and the continued work publishing our monthly VOICE Newsletter.  (Thanks, Tom! –The Editors)

I also want to thank Annemarie Donnelly who single-handedly reached out to area professionals who have been our excellent presenters at our lunch meetings.

~ Tom Ruffner

Dates to Remember

April 3                 Final deadline, Apex entries
April 8                 Membership meeting – “Social Media for B2B Marketing”
May 20                Apex Awards
June 5                 Small Business Symposium at Lakeland (we are a sponsor)
June 25               Joint membership meeting with Willoughby Western Lake County Chamber of Commerce – “Content Marketing”

Welcome to New Members

Michelle’s bio just missed our deadline last month, so we’re welcoming her again this month – but now you’ll know more about her.

Michelle Kolk
Michelle Kolk

Michelle Kolk
New Media & Marketing Coordinator
Lake Erie College
391 W Washington St
Painesville, Ohio 44077
Phone: 330-815-0567

Michelle Kolk serves as the primary communications coordinator for Lake Erie College in Painesville. She assists with developing targeted communications campaigns and participates in comprehensive, ongoing marketing. Her responsibilities include all social media for the admissions and development departments, writing for the website and LEC magazine, and much more.

Michelle holds a bachelor of arts with a major in communication studies from The College of Wooster, where she graduated summa cum laude in 2014. Now she is pursuing her master of arts in communications management and public relations from John Carroll University.

Save the Date – Special Event June 25
5 Essentials to Epic Content Marketing for Business

Joe Pulizzi
Joe Pulizzi

Joe Pulizzi, founder of the Content Marketing Institute, will review the latest content marketing research and then dive into five critical essentials for all marketers to follow in 2015.

Our usual June meeting will be supplanted by a joint meeting with the Willoughby Western Lake County Chamber of Commerce on Thursday, June 25, 11:30-1, place TBA.

Subscribe to VOICE…

Submissions for the May newsletter are due Wednesday, April 15. 

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