In This Issue:
Friday, April 15 Joint Meeting at LaVera, Willoughby, Ohio
“How to Run a Content-First Business”
Join fellow Lake Communicator members as we join with the Western Reserve Lake County Chamber of Commerce to hear Joe Pulizzi, founder of the Content Marketing Institute, discuss the latest content marketing research. After a quick overview, Joe will dive into five critical essentials for all marketers to follow in 2016 – 2017, including:
- Setting up the proper goals for content marketing
- Creating a content marketing mission statement to drive your business
- Focusing on subscribers over likes and fans
- Developing an influencer program to drive your subscriptions
- Jumpstarting your content marketing program with partnerships
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book, “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.
When, where & how much…
- When: Friday, April 15 from 11:30 a.m. – 1 p.m. Networking starts at 11:45; lunch and program are from 12 noon to 1 p.m. Please register for this event by Monday, April 11 at 5 p.m.
- Where: La-Vera Party Center, 32200 Chardon Rd, Willoughby, Ohio
- Cost: Registration is $25 for members, $35 for nonmembers, $15 for students.
- Register here or by contacting us via email. Non-members must prepay online.
A big thank you to Company 119 for sponsoring this event!
Put your Stuff on the Line and Bet it ALL in Apex!
Join us for our Casino Royale-themed Apex Awards event, which will be held at the Mooreland Mansion of Lakeland Community College on Thursday, May 19. Apex is always a fun evening and a great way to celebrate our community’s marketing excellence.
– Laura Lytle
Upcoming Events
May 19, 5:30 p.m.
2016 Lake County Apex Awards
Evening event – 5:30 p.m. at Mooreland Mansion in Kirtland.
April 14: Women in Lake County – Political Offices
Join the Women’s Leadership Council of United Way of Lake County as they host a breakfast and panel discussion featuring Women in Lake County Political Offices.
Thursday, April 14
7:30 a.m. – 9 a.m.
Mooreland Mansion (on the campus of Lakeland Community College)
Registration deadline is April 8.
A panel of five distinguished women from Lake County political offices will highlight the panel discussion. Panelists include Judge Colleen A. Falkowski of the Lake County Domestic Relations Court; Commissioner Judy Moran, President, Board of Lake County Commissioners; Ann M. Radcliffe, Lake County Recorder; Janet F. Clair, Director, Lake County Board of Elections; and Lori DiNallo, Vice President, Painesville City Council.
Panelists will discuss women and leadership; the challenges, opportunities, and lessons learned throughout their careers; risk taking and resilience; why and how they became interested in political office; how they have leveraged their success to help others in Lake County; and life challenges.
The registration fee is $35 per person and includes breakfast. The fee is $5 for Women’s Leadership Council members. Registration Ends April 8.
Registration can be completed here by visiting us online at uwlc.org or by calling 440.639.1131.
The Women’s Leadership Council of United Way of Lake County works to positively impact the lives of women and girls through the philanthropic efforts of giving, advocating, educating and volunteering. If you are interested in becoming a member please call 440.639.1131 or contact us via email.
Submissions for the May VOICE newsletter are due April 20.