In This Issue:
- January 13: Content Marketing Recap
- From the President
- Speaking of Volunteering . . .
- Start Collecting your Best Work for Apex 2016
- Dates to Remember
Wednesday, January 13 Luncheon Program
at Holiday Inn at Rt. 306 (7701 Reynolds Rd)
Content Marketing Recap: What We Learned
Two of our Lake Communicators members will recap some of the knowledge they gained at the four-day Content Marketing World last September in Cleveland. This is the primo annual happening for content marketing, with 3,500 marketers from 55 countries attending in 2015.
- How can my organization utilize content marketing?
- What’s the latest in trends and techniques?
- Who can benefit the most from these strategies?
Chad Gourley, director of marketing and community outreach at Torva Local, and Frank Vaccariello, electronic marketing and communications specialist at EYE Lighting International, will each discuss what they learned from attending some of the 80-plus sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement and more.
Chad Gourley is a passionate marketer with a desire to see small businesses grow and prosper. At Torva Local, the goal is to make sure each client’s brand is represented professionally online and on mobile devices, starting with a strategic planning process and ending with a long term relationship.
Frank Vaccariello is responsible for the web presence of EYE Lighting International and its three divisions, two which have a large set of social media platforms. Frank also works with small business owners in the Northeast Ohio area to help them create and implement new online communication plans.
Cost: $20 for members, $25 nonmembers, $10 students
Time: 11:30 a.m. – 1 p.m.
Where: Holiday Inn at Route 306 (7701 Reynolds Road) just south of Route 2 in Mentor. Register by noon Monday, January 11.
From the President
Maximize your ROI in Lake Communicators
I think most people start out the New Year with fresh ideas of how they are going to change, do better, and be a better person. I certainly do, and even though most New Year’s resolutions don’t last long, I still believe in trying. Even if you only accomplish one or two of the ten on your list, you’ve managed to improve yourself somehow, and that is what’s important.
I have been a member of Lake Communicators for nearly 15 years (with a short break when I worked downtown) and when I think about how many friendships, how many business partners, and how much fun I have had – well, I am truly appreciative of this special organization.
What about you? Obviously, if you’re a member, you enjoy our group. But are you maximizing your return on your membership investment? Think about getting involved in a committee, working on the Apex Awards, or spending a year as a board member. I can GUARANTEE that you will find any of these options to be valuable personally, and professionally.
Please consider how you can make the most of your membership. If you have any questions, give me a call. I’d love to have YOU get more involved! You have talent, and Lake Communicators needs it.
Speaking of Volunteering . . .
The Apex committee could use “many hands to make light work.” Join Laura Lytle, Tracy Dennis, Kathy Smith, Kirk Stonebrook, Tom Ruffner, Tom Szabo and Jerie Green to help plan, publicize, prepare for judging, compile results and put together this important event. Contact Laura Lytle for info, or just show up at our next meeting. As you can see below, this is the most fun committee you could possibly ever think of joining.
Start Collecting your Best Work for Apex 2016
Another year, another Apex! The new year looms.
Any project completed during 2015 is eligible to be entered in our annual Apex Awards for the best marcomm efforts in the Lake County area. So take a look at your 2015 projects and see what makes you proud.
Watch here for the entry deadlines. The awards ceremony will be held May 19 at Mooreland Mansion on the campus of Lakeland Community College.
Thanks to Blackbird Interactive, 2015 Best of Show winner for digital, for creating the 2016 logo to use in this year’s fun theme.
Attention 2015 Winners
We invite you to highlight your recent award at the 2015 APEX Awards with our new widget for you to use on your website!
Dates to Remember
- January 13, 11:30 a.m.
“Content Marketing Recap: What we Learned,” Chad Gourley of Torva Local and Frank Vaccariello of Eye Lighting, Holiday Inn, Mentor Route 306.
- May 19, Time TBA
2016 Apex Awards
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Submissions for the February VOICE newsletter are due January 20.