In This Issue:
- March 9 Meeting
- President’s Message
- Bet it ALL in Apex!
- April 15: Content-First Business
- March 17: SEO Intro
Wednesday, March 9 Luncheon Program at Holiday Inn at Rt. 306 (7701 Reynolds Rd)
“Escape the I’m So Busy Trap”
“Escape the I’m So Busy Trap: 3 Steps to Get Out of Overwhelm and Back In Control”
Do you wake up at 2 a.m. worried that something is going to fall through the cracks? Have you thought, “If I add one more thing to my plate, everything will fall apart?” Lisa Crilley Mallis presenting. 11:30 a.m. – 1 p.m. at the Holiday Inn on Route 306 in Mentor.
- Participants will learn the red flags that lead to overwhelm and create a plan to break free
- Discover proven strategies to effortlessly prioritize and get the most important tasks done every day
- Create a personalized blueprint guaranteed to create action
Lisa Crilley Mallis combines her experience in secondary education, coaching and her love of schedules, systems, and time management to create SystemSavvy Consulting, LLC. She believes the “I’m so busy” feeling doesn’t need to be a way of life. She is a master at cutting to the heart of overwhelm to help people regain control of their schedules and experience life. For over 10 years, Lisa has assisted overextended, busy, motivated entrepreneurs, and other business owners in implementing concrete techniques that can be applied immediately to their daily lives.
When, where & how much…
- When: Wednesday, March 9 from 11:30 a.m. – 1 p.m. Networking starts at 11:45; lunch and program are from 12 noon to 1 p.m. Please register for this event by Friday, March 4 at 5 p.m.
- Where: Holiday Inn at Rt. 306 (7701 Reynolds Rd)
Mentor, Ohio (note: this is NOT LaMalfa Center)
- Cost: Registration is $20 for members, $25 for nonmembers, $10 for students.
- Register here or by contacting us via email. Non-members must prepay online.
Thank you to our sponsor, Vedda Printing!
I am so pleased to once again hold a joint meeting with the Willoughby Western Lake County Chamber of Commerce. Our event was very popular last year, so we decided to bring Joe Pulizzi back to share fresh updates from the world of content marketing. The practice of content marketing changes yearly – if not monthly – so the more we can learn, the more we can apply to our own marketing efforts. You won’t want to miss Joe Pulizzi’s informative presentation!
Put your Stuff on the Line and Bet it ALL in Apex!
Be a winner in the Lake Communicators 2016 APEX Awards – Lake County’s premier showcase of the brightest creative talent in Lake, Geauga and Ashtabula counties.
Take a chance at being recognized as the best for delivering creative marketing programs, and show off your glittering award to clients and customers.
Go online to the Apex 2016 page to to see the full list of categories. There is a category appropriate for all types of marketing projects, whether a PR program, a new website or a multimedia endeavor. Entries must have been created between January 1 and December 31, 2015.
Don’t gamble your time… be sure to submit before Friday, March 4 to get our earlybird discount at just $30 per entry for members. Entry fee increases to $40 on March 5 until the final deadline of Friday, March 25.
Our Casino Royale-themed event will be held at the Mooreland Mansion of Lakeland Community College on Thursday, May 19 – mark your calendars now and plan to attend. Apex is always a fun evening and a great way to celebrate our community’s marketing excellence.
Lake County has talent, and we want to recognize it proudly!
– Laura Lytle
How to Run a Content-First Business
Joe Pulizzi of Content Marketing World
April 15, 2016
11:30 a.m. to 1 p.m.
La-Vera Party Center
32200 Chardon Rd, Willoughby Hills, Ohio
Please note: our April meeting will be held on a Friday (instead of the regularly scheduled second Wednesday of the month) because we are co-hosting this event with the Willoughby Western Lake County Chamber of Commerce.
In this special joint luncheon with the Western Reserve Lake County Chamber of Commerce, Joe Pulizzi, founder of the Content Marketing Institute, quickly reviews the latest content marketing research, and then dives into five critical essentials for all marketers to follow in 2016 – 2017.
– Setting up the proper goals for content marketing
– Creating a content marketing mission statement to drive your business
– Focusing on subscribers over likes and fans.
– Developing an influencer program to drive your subscriptions
– Jumpstarting your content marketing program with partnerships
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.
“An Introduction to SEO”
Event date: Thursday, March 17, 2016
Are you relying on luck to move your website up in search engine results? Learn more effective ways to gain visibility for your business in the digital marketing space with search engine optimization (SEO) strategy.
Join Company 119 team members as they teach:
• What SEO is, and how your business can benefit
• Introduction to SEO strategy and proven ways to optimize your website for organic search
• How to use analytics to guide your efforts
• Your specific questions
SEO strategy can improve your search rankings, capture valuable search traffic, and generate increased leads for your business.
Thursday, March 17, 2016
9:30 a.m. – 1:00 p.m. | Lunch will be provided
$10 Fee | This event is complimentary for Company 119 clients
Wicked Woods Golf Club
14085 Ravenna Road
Newbury Township, OH 44065
For questions or concerns contact us via email. – Jim McClintock
Submissions for the April VOICE newsletter are due March 16.