Everything You Wanted to Know about WordPress

WordPress logoPanel discussion by Pat Walsh of Blackbird Interactive, Kathy Smith of and Nick Goers of Company 119 

Three Lake Communicators experts field a panel discussion about WordPress. Learn about the differences between WordPress and a traditional HTML site, the positives and negatives of the platform, the plugins that can be used, and any security issues that need to be addressed.

Pat Walsh
Pat Walsh

Pat Walsh founded Blackbird Interactive in 2004 and moved the business to Willoughby in 2010. Blackbird is a creative design and development studio primarily focused on delivering compelling interactive media experiences. Their work has been recognized in recent years through multiple awards and inclusion in design trade publications.

Kathy Smith
Kathy Smith

Kathy Smith is senior Web developer at, a nine-year-old Eastlake company. She has developed more than 200 websites–everything from n-tier web enabled applications to ecommerce to your friendly brochure-style website. Prior to that Kathy worked for 10 years in the controls industry as a software engineer specializing in user interfaces.

Nick Goers
Nick Goers

And we welcome Nick Goers of Company 119, an Internet marketing and Web design firm in Chardon and Cleveland and winner of nine Lake Communicators Apex Awards. Company 119 reports that most of the clients they have assisted were great at running their business but grew sick and tired of watching competitors beat them in the search engine, email, or online video marketplaces.

Make reservations for this luncheon by 5 pm, Monday, November 10 here or by contacting Shirley at  Please note that PayPal is not required to make a payment for a reservation.

Registration and more info…

President’s Column: Networking – The Next Level

Tom Szabo
Tom Szabo

As marketers, we all know the power of networking. Have you ever thought of taking your networking to the next level? I know you’re thinking, where is Tom going with this?

In the 15 years my studio A Thomas Image has been open, I’ve been involved with several boards and committees. It’s the work on these groups that has opened me to new friendships. Out of those new friendships have come some very wonderful business opportunities – opportunities that have allowed me to conduct business with my new friends in a very comfortable manner. Many of these friendships also gave me a sounding board for new ideas. What would a relationship like that be worth to you?

If participation in boards and committees is not part of your business or marketing plan, let me suggest that you add it to your plan. Consider your kids’ school, the local chamber or a professional organization as a potential target. Professional organization? Wait, that sounds like Lake Communicators! So why not consider joining one of our committees. You’ll meet some great talent, great personalities and form some wonderful friendships. We’d love to hear from you!

Holden at Lakeland partners with Hiram College

Lakeland Holden University Center and HiramComing this spring, Lakeland Community College’s Holden University Center will partner with Hiram College to offer two new bachelor’s degree programs. Designed specifically for busy adult learners, these programs will be offered on evenings and weekends.

Bachelor of Arts in Entrepreneurship: Hiram will begin offering its B.A. professional program to meet the demand for people with an entrepreneurial mindset. The program is rooted in a liberal arts program that will serve as the foundation for successful entrepreneurs. Students will not only learn to start and organize a business but also how to foster the creativity that can lead to developing products, services and programs.

Bachelor of Arts in Marketing: In an effort to meet the demand for skilled marketing professionals, Hiram’s marketing degree program will develop students to work in the areas of advertising, marketing, sales, product development, project management and marketing research. The program will highlight marketing strategies in a global marketplace as well as for and nonprofit sectors.

Interested in learning more about these programs or the other business related bachelor’s degree programs that are offered through Lakeland’s Holden University Center? Register for a Holden University Center Night at or call 440-525-7535.

– Megan Garin, Marketing & Recruitment Specialist, Holden University Center, Lakeland Community College

Welcome to Our Newest Members!

John Barbish
John Barbish

John A Barbish, LUTCF
Investment Advisor
WestPoint Wealth Management LLC
Cell: 440-669-5254
Wick-Willo Professional Building
30432 Euclid Avenue, Suite 202
Wickliffe, OH 44092

John Barbish and his wife Erin are both lifetime Wickliffe residents. They have two children together, Dominic, 5, and Clare, 3. He is vice chairman of the Willoughby Western Lake County Chamber, member of Wickliffe Rotary, and a member of the Lubrizol community advisory panel. John and Erin also volunteer at Wickliffe Elementary and Keep Wickliffe Beautiful events.

Personal finance has always been a passion of John’s, from following stocks in the newspaper at 10 years old to riding his bike to the bank at 14 with the intent of starting an IRA. John started his career in financial services with Metlife in 2008, helping clients secure their future. He recently joined Cleveland-based WestPoint Wealth Management and opened his own office in Wickliffe to be closer to family and more involved in the community.

Lauren Jeavons
Lauren Jeavons

Lauren Jeavons
Business Development Manager
Baker Cleaning & Restoration
2047 N. Ridge Rd.
Painesville, OH 44077
Phone: 440-350-4755
Fax: 440-350-4756

Lauren Jeavons is the business development manager for Baker Restoration and Construction, Inc. Baker has been serving communities in the Lake, Geauga, Ashtabula and eastern Cuyahoga county areas for over 20 years. Baker’s offers comprehensive disaster restoration services for both commercial and residential property owners, as well as being a full-service construction contractor for property repairs, renovations, remodeling, additions and new home construction.

One of Lauren’s most intriguing roles is organizing monthly events for local female insurance agents, adjusters and restoration professionals called Disaster Divas. Lauren is also responsible for sales at Baker as well as the development of company promotions, e-marketing, maintaining the company website and handling the company’s social media.

Lauren graduated from Russell Sage College with a bachelor’s degree in Fine Arts & Psychology. Her greatest accomplishments are her two young adult children Rachel and Jesse. She is active in her church and is a co-facilitator for Dave Ramsey’s Financial Peace University.

New Board Members

Stacey Eshelman of Phil Vedda & Sons and Elizabeth Connor of Lake County Visitors Bureau were appointed Lake Communicator board members in October to take the vacant spots of former board members Kolman Rosenberg and Kirk Stonebrook.

New board members Stacy Eshelman and Elizabeth Connor
New board members Stacy Eshelman and Elizabeth Connor

New members sign up now to get rest of 2014 free

New applicants approved for membership between October 1 and December 31 will receive the remaining months of 2014 free when they pay the full dues amount for the following year. Apply for membership here. Note that this offer does not apply to the annual dues for additional applicants from the same company or organization.

Submissions for the December newsletter are due
Wednesday, November 19.

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